After years of major investment and M&A activity, the streaming wars are finally set to kick off between Netflix, Amazon, Disney, AT&T, Comcast, and Apple among other major media and technology companies. In this panel of OTT industry visionaries, we'll explore how the shift to direct-to-consumer streaming services will impact marketers and to what extent the future of advertising in OTT will take the form of brand integrations and branded entertainment in lieu of traditional ad breaks.